Hi! I’m Greg.

Digital Media Director | Creative Technologist | Strategic Content Leader

I’m Greg Perez, a Los Angeles-based digital media specialist with a background in content strategy, creative technology, and multi-platform production. Over the past 12+ years, I’ve led digital storytelling initiatives across entertainment, education, cultural, and nonprofit sectors. I produce content that engages audiences, drives measurable outcomes, and delivers creative at scale.

I’ve developed and directed more than 300 videos and branded campaigns, generating 1B+ lifetime views across YouTube, TikTok, Instagram, and OTT. My portfolio includes national campaigns for brands like Macy’s x Goodful, California Avocados, and editorial contributions to Tasty, Nifty, and Goodful. I've partnered with BuzzFeed, NBCUniversal, Verizon Media, Yahoo Sports, and Mullen, helping launch media brands like NBC LX, and building video franchises such as Yahoo’s Dunk Bait.

Currently, I serve as Digital Media Specialist and Visual Design Manager at USC Radio Group, where I oversee platform strategy, cross-functional production, and brand storytelling for Classical California (KUSC and KDFC). My leadership has contributed to a 10x growth in Instagram engagement, and the launch of a 23K+ follower TikTok channel. My work has been recognized with a Silver Telly Award (2024), Best Short Documentary at the IFS Film Festival, a showcase at the Newport Beach Film Festival, and feature coverage in the LA Times.

I’m currently expanding my portfolio with AI-powered content systems, ethical automation, and digital storytelling case studies developed through my graduate work at the University of Southern California, where I’m completing a Master’s in Digital Media Management. My focus lies in creating scalable creative ecosystems that blend human insight, AI innovation, and inclusive design.

Let’s connect if you're building media that matters—whether you need a strategic partner, creative lead, or systems thinker who can move from concept to execution with purpose.

📩 Email: gregoryperezmedia@gmail.com
🔗 LinkedIn: linkedin.com/in/gregxperez

Strategic Strengths

Creative & Brand Leadership

I guide the vision for campaigns, video ecosystems, and brand identity while balancing storytelling, business goals, and performance metrics. I build creative that delivers both emotional resonance and measurable results.

AI-Enhanced Workflows & Tools

Integrating AI across production, ideation, and delivery using tools like GPT-4, Claude, Gemini, Midjourney, and Sora. From visual generation to scripting automation and editorial feedback loops, I design workflows that scale creativity without losing its soul.

Platform Growth Strategy

Driving audience and content performance across TikTok, YouTube, Instagram, Facebook, and OTT. I pair editorial instinct with algorithmic awareness to grow reach, retention, and trust—on both niche and mainstream platforms.

Cross-Disciplinary Execution

Combining design, video, content, and business strategy to lead initiatives that are technically sound, creatively bold, and aligned with audience behavior. I’m equally fluent in visual systems, scripting, UX patterns, and stakeholder briefs.

Business-Minded Creative Systems

I design media infrastructure with long-term growth in mind—from branded content templates and scalable series formats to internal design systems and documentation. I treat creative like a business engine, not an aesthetic add-on.

Highlights at a Glance

  • 1B+ lifetime views across social and digital platforms

  • 300+ videos produced, directed, or led cross-functionally

  • National campaigns for Macy’s, Avocados from California, and BuzzFeed properties

  • Launch team for NBC LX, lead content producer for Yahoo Sports programming

  • 10x growth on Classical California’s Instagram; 23K+ TikTok following from zero

  • Featured in LA Times, winner of Telly Award, IFS Film Fest, Newport Beach FF

CLIENTS