Hi! I’m Greg.
I'm Greg Perez. I've spent twelve years moving between digital production and the systems around it.
My earlier work at BuzzFeed, NBCUniversal, Yahoo/Verizon Media, and MullenLowe included high-volume editorial, branded and platform production. That experience moved my attention toward the operating layer: how work is briefed, handed off, checked, adapted and repeated without asking a team to rebuild the process every time.
At Classical California, USC Radio Group's statewide classical music service, my work spans creative operations, content systems and platform growth. I have helped bring KUSC and KDFC under one digital identity, develop repeatable formats around on-air expertise, and support consistent publishing across social and web.
I completed an M.S. in Digital Media Management at USC Annenberg in 2025. My capstone designed and prototype-tested an AI-assisted content workflow across research, framing, production, quality control, distribution and reporting. Its future-state model projected a reduction of roughly 572 staff-hours annually. That is a modeled projection, not a realized result. Parts of the workflow are active in my own work; the complete model has not been adopted organization-wide.
I come from four generations of musicians and started performing mariachi professionally at 15. I'm also a photographer. Those practices keep me close to performance, cultural context and the details that standardized processes tend to miss.
I was executive producer on Classical Music & the Brain, which received a Silver Telly and Best Short Mini-Documentary at the Independent Filmmakers Showcase.
Los Angeles · gregoryperezmedia@gmail.com · linkedin.com/in/perezgregory
Start at the brief, not the asset. Most recurring creative problems turn out to be operational: an unclear brief, a handoff that slips, a process that leans too heavily on one person.
Design for the deadline that actually exists. Twelve years of production is why I can usually tell whether a workflow will hold up when the week goes badly, not just when it goes well.
Decide what AI drafts and what a person owns. AI is a support layer. Accuracy, voice, and whether something is worth publishing at all stay human, and the checking has to be designed in at the same time as the tool.
Make it repeatable without flattening it. Repeatability is what a lean team has instead of headcount. The point is to protect the standard while reducing the work around it.
Credentials
Silver Telly, 2024 — Online Video: Not-for-Profit. Classical Music & the Brain, as executive producer.
Best Short Mini-Documentary, 2024 — Independent Filmmakers Showcase. Same film.
M.S. Digital Media Management — USC Annenberg, 2025.
USC Annenberg feature — "Building Smart Systems for Public Media," May 2026.
CLIENTS
